Crafting impactful narratives for a new kind of creative firm
A private equity-backed amalgam of legendary interior, experiential and motion design studios, Journey didn’t lack for chops. It did, however, lack strategic narratives that would convey its collective expertise. Working closely with the firm’s Strategy, Technology and Sales teams, I produced thought leadership, tonal guidance and site copy that would prove Journey was greater than the sum of its exceptional parts.
Pushing the tone
Journey presented a tonal tabula rasa. The voice I staked out for the brand balances the wild, creative fervor of its studios with the imperative to fuel rapid, leapfrogging growth.
The story of the work
Journey has a jaw-dropping client roster, but case studies lacked structural discipline, tonal distinction or a sense of impact. I created narrative templates and reimagined dozens of cases to capture and convey the sheer audacity of the work.
