Introducing 5G to enterprise clients
Verizon touts 5G as the critical ingredient for a Fourth Industrial Revolution — but CTOs won’t buy a claim without some rigor behind it. Verizon trusted me and my team to concept and create its first 5G marketing materials for corporates, SMBs and the public sector. These materials not only defined 5G, but helped shift perception of Verizon from telco to transformation driver.
Ready, steady, go
To help customers self-identify how ready they were for 5G, I collaborated closely with the client and partner agencies to articulate ‘The 5 States of Ready,’ which became a fully embraced brand platform.
I oversaw the creation of SEO-optimized feature stories and smart animations that demystified 5G network technology.
Don’t sleep on 4G