Embedded content partnership for five companies over six months
A modestly sized creative agency with an outsize cultural footprint needed help translating a client’s new brand to the web. What began as a six-week copywriting engagement matured into a six-month agency retainer for five total clients, during which I developed page-blocking templates, copy that both mapped to and rounded out brand attributes and — in the intangibles category — trust with the agency’s creative leadership and the clients we served.
Mimecast
The global cybersecurity firm sold solutions to clients, but struggled to articulate the value and utility of a more cohesive security buy. I helped reframe Mimecast as a platform-first company through page-blocking and messaging that moved prospects from consideration toward conversion, all while upholding the agency’s deftly crafted brand work.
Nubank
Never mind the Messi jerseys, Formula One sponsorship and M.L.S. stadium — Nubank is a relative unknown in the U.S. For its stateside launch, the Brazil-based financial services company needed hard-working pages that sold its differentiators and moved prospects toward sign-up. In tandem with the agency and brand’s visual and content designers, I helped craft page narratives and straps that did just that.
Deepgram
Its technology powers calls, apps and voice experiences that millions of people use every day, but Deepgram is more a whisper than a shout. Relaunching with a new brand identity, Deepgram needed to confidently convey its bona fides without veering into shrillness. The page-blocking and copy I applied across its highest-converting pages helped distinguish it from competitors and bring the new brand identity to life.
More to come once the other two brands relaunch!